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Use the promo code: EURO20 this Eurovision weekend (14th and 15th May 2011), and get 20% off these music-inspired boxers! Luis & Juke, the latest men’s underwear brand from Rockola, certainly believe in having boxer shorts that stand out from the crowd with a host of vibrant, bright and wonderfully coloured designs. The hand drawn prints and retro plain designs are motivated by the sounds and the styles of 1950’s America, with the brands hero, Louis Jordan the main inspiration behind the range.
Louis Jordan was nicknamed the ‘King of the Jukebox’, so was the man behind the inspiration of the brand the inspiration for the name Luis & Juke too? More than likely.
It is the ‘mission’ of Luis & Juke to bring retro back, combining music with fashion for a new generation of underwear fans. Capturing the spirit and adventure of the trendsetters of 1950’s music, this fun and vivacious range of mens boxers has been missing from market for far too long.
You just have to look at the names given to the products to get the idea that music and the 1950’s has been a huge contributing factor to this collection. You might want to slip into some Guitar Hero – Singing the Blues, Retro Cans – Groovy Green or Tinkling the Ivories – Lazy Lime Boxer Shorts.
However, Bright Lights, Jimmy 1960 Pink Cadillac, Vinyl Black or Blue Suede Shoes boxers might be more your bag.
These snug fitting cotton stretch designs will certainly keep your underwear draw fresh and exciting and with new collections being brought out throughout the year, who knows what colours and creations will come out next.
Gone are the days of big white pants, horrible grey briefs or boring black boxers. Luis & Juke have brought a welcome splash of colour to the underwear scene that we should all embrace! |
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