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Lads it is time to go green, and we are not talking about the colour of your pants either! Men’s underwear is amongst the latest items of clothing to join the world of eco friendly fashion. We are talking about materials that have been produced in an environmentally friendly way, in this case cotton. Organic cotton is that which has been grown without the use of genetically modified crops, and without the use of potentially nasty chemicals like pesticides and fertilizers. Generally anything organic is considered safer for the environment and for humans (thats you and I!), now the potential downside is the cost, as this method of production is slower, and less intensive than mass produced cotton, but designers are working hard to keep costs competitive.

 

BabyGod, which it has to be said is one of the coolest company names we have heard in years offer an excellent standard of organic cotton underwear, at the moment it is just briefs in the range, which is a little disappointing if you prefer the shorts and trunks look, but in terms of styling and price they really have hit the nail on the head. Both the pairs of briefs we can offer you have a classic cut that will really appeal if pants are you style. The decoration is kept to a minimum, and consists of either a blue or orange logo on the waistband and a matching seam on the fly. Simple yet completely stunning we just know that you are going to love these pants, and the cut means they are completely comfortable for all day wear.

 

Now in terms of the environmental stuff, is it really worth getting organic underwear we hear you cry, and the answer is well yes. The more we shop with these companies that offer organic cotton the more money there can be to go back to those that actually grow it. This enables them to expand and grow more, which in turn brings down the demand for the non-organic stuff, and eventually one day the message will sink in that we need to ensure we are taking better care of the planet, and ourselves. Plus, a little secret here for you guys, chicks really dig men who have a green streak. It has massive appeal if you can demonstrate that you are aware of the impact we have on the world and the steps we can take to make sure we are preserving it as best we can for the future generations - so these BabyGod undies could just make you a GreenGod and see the women flocking to get to know this sensitive soul that really understands his environmental issues.

 

Now as we said earlier not only are you getting to do your bit for the world, but check out the prices and you will find that the BabyGod briefs are completely on a par with other leading men’s underwear designers, so not only are you getting style and comfort you are scoring brownie points too.